The Pantone Color of the Year, selected annually by the Pantone Color Institute, is more than a color trend for the design world. It represents the cultural, emotional, and social dynamics of the moment, reminding us that color is not only a visual element but also a powerful communication tool. According to Pantone’s approach, the Color of the Year acts as a shared visual language across disciplines — from graphic design and web interfaces to branding and digital products. The […]
