Pantone has announced its Color of the Year 2022: PANTONE 17-3938 Very Peri. According to Pantone it’s a vibrant colour that displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.
Very Peri: encouraging personal inventiveness and creativity
“Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri places the future ahead in a new light”, as Pantone describes it. “We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways”.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute.
